Case Study: s.Oliver creates an interactive in-store shopping experience with eyefactive touchscreen technology

S.oliver Implements Interactive Store Concept With Touchscreen Technologies

s.Oliver, a leading German fashion brand, sought to innovate its brick-and-mortar retail spaces by creating a more interactive and engaging customer experience. To overcome the challenge of modernizing the traditional in-store concept, they partnered with the vendor eyefactive to implement a new interactive store concept.

The solution from eyefactive centered around a 55-inch PCAP touchscreen table running its customizable app platform. This interactive table allowed customers to browse the online catalog, access promotional offers, and use services like ordering out-of-stock items for home delivery. As a result, eyefactive helped s.Oliver create a unique and memorable customer experience, redefining its store operations and enhancing its omnichannel retail strategy. The tables were successfully installed in multiple flagship stores across Germany.

s.Oliver