Case Study: Shell engages trade show visitors with interactive multitouch tables from eyefactive

Shell Uses Two XL Multitouch Tables as International Exhibition Highlights

Shell, a global energy company, needed an engaging way to present its natural gas production cycle to a B2B audience at international trade shows. In collaboration with its partner Imagination, Shell chose eyefactive to provide its scalable multitouch table technology as the key interactive element for its exhibition program.

eyefactive implemented a modular system of large OMEGA multitouch bar tables, which displayed an interactive map of the production cycle. The solution featured detailed information points, videos, and email brochure distribution. It also included a gamified puzzle element activated by eyefactive's object recognition technology. This versatile installation was successfully deployed at multiple major international exhibitions, creating an interactive and playful highlight for visitors.

Shell