Case Study: Shell engages global trade show audiences with eyefactive's interactive multitouch tables

Shell showcases natural gas production at 3-5m multitouch bars with eyefactive

Shell needed an interactive and engaging way to present its natural gas production processes to a B2B audience at major international trade shows. To meet this challenge, Shell collaborated with eyefactive and partner Imagination to deploy a scalable and versatile exhibition highlight using the vendor's large-scale multitouch technology.

eyefactive developed a modular system using its OMEGA MultiTouch Bar Tables and custom software. The solution featured an interactive virtual map where visitors could explore detailed information through videos and graphics, complemented by a gamified puzzle element. This engaging installation was successfully deployed at multiple global exhibitions, effectively showcasing Shell's technologies and allowing visitors to easily request further information via email.

Shell