Case Study: Obeta creates a smart retail POS experience with eyefactive touchscreen app platform

Obeta Implements Smart Retail Solution at the Pos

The German retail company Obeta sought to create a revolutionary in-store brand experience by digitalizing its point of sale. To achieve this, they partnered with eyefactive to implement a new smart retail solution.

eyefactive provided a comprehensive solution centered around a 55-inch interactive touchscreen table running a customized version of their "Shopping Assistant" app. This platform, supported by cloud infrastructure for seamless updates, allowed customers to easily find product information, scan barcodes, and send a virtual cart to their smartphone. The implementation by eyefactive successfully created an engaging and intuitive customer experience, fulfilling Obeta's vision of a walkable brand experience.

Obeta