Case Study: Mercedes-Benz Bank achieves interactive customer engagement with eyefactive multitouch software

Mercedes-Benz Bank AG made a step into a new dimension of self presentation, using a large eyefactive multitouch table with multiple interactive apps

Mercedes-Benz Bank AG sought to elevate its client engagement at the IAA Nutzfahrzeuge 2010 tradeshow. They partnered with eyefactive to move beyond traditional presentations and offer an innovative, interactive experience for visitors using a large multitouch table.

eyefactive implemented a custom solution featuring a 3-meter MultiTOUCH table built with OMEGA modules. The core of the software was a proprietary product configurator that allowed customers to interactively explore financing options with immediate visual feedback. Additional apps, including an interactive presentation and a LivePhoto App for sharing event pictures, created an immersive experience. This modern approach transformed client counseling and allowed Mercedes-Benz Bank AG to present its innovations in a highly engaging and memorable way.

Mercedes Benz Bank