Case Study: ifm electronic gmbh engages trade show visitors with interactive multi-touch object recognition by eyefactive

Interactive Multitouch Counter With Object-recognition for Ifm

The automation specialist ifm electronic gmbh sought an engaging way to present product information at their Hannover Messe expo stand. For the second consecutive year, they turned to vendor eyefactive and its interactive multitouch technology to address this challenge.

eyefactive implemented a two-meter-long interactive MultiTouch Counter featuring its proprietary multitag object recognition technology. This solution allowed physical product samples placed on the display to instantly trigger related digital content, which visitors could then navigate by touch. The result was an exciting and interactive experience that successfully captivated stand visitors at the event.

ifm electronic gmbh