Case Study: Hyundai creates an award-winning interactive rear-window experience with eyefactive MultiTouch technology

Innovative MultiTouch Technology by eyefactive installed in Hyundai i30 wins multiple prizes

Hyundai Motor Germany, in collaboration with several agencies, partnered with eyefactive to create a unique and engaging promotional experience for its i30 model. The challenge was to develop an innovative campaign that would connect with pedestrians in a live setting and generate significant online social engagement.

eyefactive's solution was to transform the rear window of a Hyundai i30 into an interactive touchscreen using its MultiTOUCH technology. This system, utilizing special cameras and over 100 IR LEDs, allowed pedestrians to interact with a live Facebook app directly on the car. The campaign was a major success, nearly tripling anticipated results with 2,300 registered participants and reaching over half a million people through social networks. The innovative project won multiple awards for its creative use of technology.

Hyundai