Case Study: Philanthropy University boosts learner engagement and registrations with Exygy

Philanthropy University boosts registration conversion by 372% with Exygy

Philanthropy University, an online education provider for the Global South, faced challenges with low user retention and course completion rates on its platform. They engaged the vendor Exygy to redesign the learning experience to be more user-centered, sticky, and effective. The organization also needed help restructuring its internal operations to better support a digital-first product.

Exygy conducted extensive user research, including remote testing in Kenya and Nigeria, to inform a complete platform redesign. They implemented a data-driven, agile approach, leading to a 372% increase in registration conversion in one month. Post-launch, course completion rates reached between 5% and 17%, significantly exceeding the industry average. Exygy also helped Philanthropy University develop internal digital product skills, ensuring the platform's long-term sustainability and impact for over 12,000 new learners.

Philanthropy University