Case Study: Berliner Sparkasse achieves stronger SME customer loyalty and digital sales with Exxeta's Digitalization Check

Berliner Sparkasse builds a digital maturity check with Exxeta after interviewing 100+ corporate customers

Berliner Sparkasse wanted to provide its small and medium-sized enterprise (SME) customers with a digital service to guide their digital transformation, creating an opportunity to advise them beyond purely financial matters. Partnering with Exxeta, the idea was developed for an online tool that would allow SMEs to assess their digital maturity and receive actionable recommendations.

Exxeta acted as a full-service provider, developing the online tool from conception and user research through to UX/UI design and software development. The solution provides SMEs with a personalized analysis of their digital maturity and specific recommendations, strengthening customer loyalty for Berliner Sparkasse and creating a new, scalable digital sales channel. The bank reported that the tool is a unique selling point that boosts both customer retention and revenue.

Berliner Sparkasse