Case Study: twelve x twelve launches a WEB3 music marketplace with Exxeta

Exxeta develops WEB3 marketplace for twelve x twelve

The Berlin-based startup twelve x twelve needed to enter the WEB3 space to revolutionize the music industry by bringing artists and fans closer together through tokens, metaverse events, and NFT collectibles. Their challenge was to build a central digital WEB3 music marketplace to serve as a platform for these new experiences. Exxeta was engaged to develop this solution.

Exxeta developed an MVP for the WEB3 marketplace within an ambitious three-month timeframe. The solution, built using an agile approach and a modern tech stack including a white-label Backend-as-a-Service and Vercel, featured tokens with utilities, auctions, and Discord integration. This resulted in a platform that hosted over 100 metaverse events and WEB3 campaigns. A key measurable impact was the successful, rapid development and integration of new features for a major NFT campaign with influencer Pamela Reif, which sold out completely within 24 hours.

twelve x twelve

Philipp Köhn

Founder & CXO