Case Study: Law Firms achieve more qualified leads and stronger search visibility with Exults law firm SEO

Law Firms boost search impressions 296.2% with Exults

The Barnes Firm, a nationally recognized personal injury law firm, faced challenges with digital visibility and local search rankings in highly competitive markets like California and New York. They partnered with the vendor Exults to implement a tailored law firm SEO strategy aimed at building online authority and generating qualified case leads.

Exults launched a comprehensive SEO initiative that included optimizing practice area pages, building out attorney bios and resources, and executing technical onsite fixes. The vendor also focused on authority-building through backlinks and local citation cleanup. As a result, The Barnes Firm saw a 133.6% increase in total search impressions, reaching 18.2 million within the first year.