Case Study: Liverpool Football Club achieves seamless stadium-wide connectivity and analytics with Extreme Networks

Liverpool Football Club - Customer Case Study

Liverpool Football Club needed to modernize Anfield Stadium to meet today’s fan expectations—faster entry, shorter concession lines, seamless social sharing and robust support for the club’s app, mobile ticketing and cash‑free services at a high‑density 61,276‑seat venue. To achieve this, Liverpool partnered with Extreme Networks, deploying best‑in‑class Wi‑Fi and analytics technologies including Extreme Wireless, ExtremeCloud IQ and ExtremeAnalytics.

Extreme Networks delivered stadium‑wide reliable Wi‑Fi, cloud‑managed simplicity and real‑time behavioral insights that improved quality of experience, sped concession and merchandise transactions, and streamlined IT operations. The 4th‑generation cloud platform and analytics identified 10,000+ behavioral detection fingerprints, enabled instant match stats and replays, unlocked new revenue streams and increased scalability and operational efficiency for matchday experiences.

Liverpool Football Club

Drew Crisp

Senior Vice President of Digital