Case Study: Ulta Beauty achieves secure, scalable e-commerce and accelerated Google Cloud migration with ExtraHop Reveal(x)

ULTA Beauty Securely Scales High-Growth e-Commerce Operation with ExtraHop

Ulta Beauty, the largest beauty retailer in the U.S. with over 1,200 stores and a 30‑million‑member loyalty program, needed to scale its e-commerce platform while protecting customer experience. As it migrated production workloads to Google Cloud, increased complexity and cloud opacity left the combined network and security team (the SNOC) without the visibility required to detect and respond to breaches and performance issues.

Ulta deployed ExtraHop Reveal(x) to gain unified visibility across on‑premises data centers, store networks, and Google Cloud workloads using Packet Mirroring and cloud‑scale ML. The platform delivered high‑fidelity, contextual alerts that reduced false positives, returned time to engineers, improved cross‑team alignment, and accelerated cloud migration—enabling faster detection, investigation, and resolution of incidents and misconfigurations.

Ulta Beauty

Diane Brown

Chief Information Security Officer