Case Study: Welco reduces cost per conversion by 77% with ExtraDigital PPC

Welco cuts cost per conversion by 77% with ExtraDigital

ExtraDigital provided PPC services to Welco, a large B2B retailer of industrial and commercial workplace equipment and part of the Brady group. The customer had recently upgraded to the Magento Enterprise ecommerce platform and was seeking an experienced PPC agency to improve their existing Google Adwords campaign's performance by increasing conversions and reducing costs.

The solution involved a comprehensive account review and optimization, including campaign restructuring, detailed keyword research, ad copy testing, and the creation of new landing pages with A/B testing. ExtraDigital's management significantly improved all key performance indicators. The most notable result was that the cost per conversion was reduced by 77% within the first month.

Welco