Case Study: UFC Collectibles achieves 108% higher paid social revenue with ExtraDigital

UFC Collectibles boosts paid social revenue 108% with ExtraDigital

ExtraDigital partnered with UFC Collectibles, the official home of UFC memorabilia, to build brand recognition and drive revenue for the new e-commerce startup. The challenge was to establish the new website as the go-to destination for fans and capitalize on the high-engagement UFC niche from the outset.

The solution involved implementing an always-on brand awareness campaign alongside event-driven macro and micro campaigns aligned with major UFC fights. ExtraDigital continuously tested creative formats, audience targeting, and messaging across key regions. This strategy resulted in a 108% increase in monthly paid social revenue and a 246% increase in monthly site visitors from paid social within the first four months of scaling the activity.

UFC Collectibles