Case Study: The Royal Marsden NHS Foundation Trust drives Arabic audience engagement with ExtraDigital's localised Facebook advertising

The Royal Marsden NHS Foundation Trust drives engagement across 15 languages with ExtraDigital

The Royal Marsden NHS Foundation Trust, a leading cancer specialist hospital, faced the challenge of attracting and engaging an Arabic-speaking audience for its private care services across the MENA region. They partnered with ExtraDigital to implement a localized social media marketing strategy to become the trusted provider for patients seeking life-changing care.

ExtraDigital segmented the audience by persona and location, then created highly localized content for major cities throughout MENA. They discovered that English-language video content with Arabic subtitles was most effective for driving engagement. This personalized approach by ExtraDigital successfully increased awareness of the private care center and boosted enquiries and referrals from the region.

The Royal Marsden NHS Foundation Trust