Case Study: The Royal Marsden NHS Foundation Trust boosts Middle Eastern awareness with ExtraDigital's paid and organic social media marketing

The Royal Marsden boosts website visits 49% with ExtraDigital

The Royal Marsden NHS Foundation Trust, a prominent European cancer center, sought to increase awareness of its Private Care services specifically among Middle Eastern patient audiences. The vendor, ExtraDigital, was engaged to address this challenge through a targeted paid and organic social media marketing strategy.

ExtraDigital implemented localized social campaigns, translating ad content into Arabic and focusing on monthly themes such as new facility openings and specific cancer types. This approach significantly increased key performance indicators, achieving a 51% rise in reach, a 27% increase in engagement, and a 49% growth in website visits compared to the previous year.

The Royal Marsden NHS Foundation Trust