Case Study: Surety Bond and Guarantees Ltd achieves 115% more leads with ExtraDigital PPC

Surety Bond and Guarantees Ltd boosts leads by 115% with ExtraDigital

ExtraDigital was hired by Surety Bond and Guarantees Ltd, a new UK-based firm specializing in complex surety products, to launch and manage their initial paid advertising campaigns. The client needed to generate quality leads to kick-start their business but lacked the in-house resources or expertise to effectively run Google and Microsoft Ads campaigns.

The solution implemented by ExtraDigital included a full audit, market research, and the creation of optimized campaign structures with targeted keywords and ad copy. The vendor's work resulted in a dramatic lead generation increase, with Google Ads producing a 115% increase in leads and a 40% reduction in cost per lead. The campaign was so successful that the client requested a temporary pause to handle the overwhelming number of new leads generated.

Surety Bond and Guarantees Ltd