Case Study: RealD grows 3D cinema social engagement with ExtraDigital

RealD reaches 26,500 screens in 72 countries with ExtraDigital

RealD, the world's largest 3D cinema platform, sought to increase brand awareness and ticket sales for 3D films across its European markets. The challenge involved managing multilingual social media accounts with strict, studio-enforced copyright and embargo considerations for content. ExtraDigital was engaged to provide its social media management services to handle this complex, multi-territory project.

ExtraDigital implemented a localized social media strategy for RealD's UK, French, Spanish, and German accounts, which included content localization, audience building, and targeted ad campaigns. The solution delivered impressive results, with a particularly huge impact noted in the French market, leading to greatly increased engagement and ticket sales. The client, RealD, reported being extremely happy with the service and results achieved by ExtraDigital.

RealD