Case Study: RealD boosts film awareness with TikTok influencer marketing by ExtraDigital

RealD exceeds TikTok impressions benchmark by 18% with ExtraDigital

RealD, an innovator and licensor of 3D cinema technology, sought to increase awareness for a major film release in key European markets. They partnered with ExtraDigital to execute a social media campaign aimed at showcasing the benefits of seeing a film in RealD 3D.

ExtraDigital implemented a targeted TikTok influencer campaign, focusing on nano-influencers in Germany, France, and the UK to create genuine, engaging content. The campaign significantly exceeded its impression benchmark by 18% and greatly surpassed the client's internal predictions for the film's performance, resulting in them exceeding their annual budget from this initiative.

RealD