Case Study: RealD boosts multilingual social media performance with ExtraDigital

RealD drives 53,071 unique clicks with ExtraDigital

RealD, the world's largest 3D cinema platform, approached ExtraDigital to manage its multilingual social media accounts. The challenge was to build brand awareness for 3D movies and drive ticket sales in the French and Spanish markets, a project complicated by strict copyright rules and highly time-sensitive content that required immediate sharing.

ExtraDigital implemented a comprehensive social media management strategy for RealD, which included localizing content, running targeted ad campaigns, and optimizing budgets. The results were significant, with French ads achieving a $0.22 cost-per-click and Spanish ads a $0.32 cost-per-click, both far below the industry benchmark of $6.00. This successful outcome led RealD to expand the partnership by having ExtraDigital also take over its UK social media accounts.

RealD