Case Study: Pilgrims Way Nursing Home modernises its brand and website with ExtraDigital

Pilgrims Way Nursing Home builds a contemporary website with ExtraDigital in 2014

ExtraDigital was engaged by Pilgrims Way Nursing Home, a care home based in Maidstone, to undertake a full branding and website design project. The customer needed a refreshed, contemporary brand identity and a functional website that would positively present its accommodations and services, portraying it as an enjoyable place for later life.

The solution implemented by ExtraDigital included the creation of a new logo, brand assets, and a user-friendly website with an engaging homepage and image gallery. The branding theme focused on community and care, using a tree branch motif to symbolize ongoing growth. The website was designed to be search engine friendly and to clearly communicate the nursing home's message. ExtraDigital successfully delivered a complete visual identity and online presence aligned with the customer's brief.

Pilgrims Way Nursing Home