Case Study: Perforce improves PPC performance with ExtraDigital

Perforce scales PPC management across 12 brands with ExtraDigital

Perforce, a large DevOps software company, faced a challenge in demonstrating value from its pay-per-click (PPC) advertising efforts, especially after acquiring several new brands. They enlisted ExtraDigital to reassess and improve their PPC management across their expanding portfolio of products.

ExtraDigital began with comprehensive audits for each brand to understand the products and buyer personas. Their PPC management solution involved detailed keyword research, ad copy creation, landing page optimization, and resolving tracking issues. By focusing on conversion metrics and maintaining constant communication through monthly reports and calls, ExtraDigital successfully managed the complex multi-brand accounts and proved the value of the PPC efforts to Perforce.

Perforce