Case Study: a photo frame gifts retailer boosts traffic and revenue with ExtraDigital SEO

Online Gifts Retailer Specialising in Photo Frames boosts revenue 88% with ExtraDigital

ExtraDigital was engaged by an online gifts retailer specializing in photo frames, after having previously designed and built its Magento eCommerce shop. The client faced the challenge of needing to boost organic website traffic and increase overall revenue through effective search engine optimization.

The solution implemented by ExtraDigital involved a comprehensive SEO strategy. This included onsite optimization like improved landing page copy and meta data, category-level SEO for terms like "wedding photo frames," and offsite work such as building authority sites for link development. ExtraDigital also added new site features to improve conversion. The results were significant, with the vendor reporting a 72% year-on-year traffic growth and an 88% year-on-year revenue increase for the client.