Case Study: Mynurva achieves rapid lead growth with ExtraDigital inbound marketing

Mynurva grows contacts from a few hundred to nearly 13,000 with ExtraDigital

Mynurva, a rapidly expanding healthcare startup providing confidential online mental health therapy, needed to generate leads and convert new users quickly to support its ambitious growth plan. The company engaged ExtraDigital to provide marketing services to significantly ramp up its number of contacts and users.

ExtraDigital implemented a set of new Inbound Marketing campaigns focused on providing quality content to attract Mynurva's target audience. The vendor used a process of creating campaign assets, setting up tracking, and then analyzing initial results to optimize performance before rolling out the campaigns at scale. As a result, within one month, the number of contacts grew from a few hundred to nearly 13,000, with the rate of contact growth increasing and the cost per contact decreasing.

Mynurva