Case Study: Multifix Supply Company achieves seamless Magento ecommerce integration with ExtraDigital

Multifix Supply Company expands online with ExtraDigital across 15 languages

ExtraDigital was approached by Multifix Supply Company, a leading supplier of construction fixings and fasteners, which wanted to grow its business by accessing the online market. The challenge was to build a Magento eCommerce website that could integrate with their existing Merlin Database system to sync custom pricing for B2B accounts while also catering to B2C consumers.

The solution implemented by ExtraDigital included building a custom, responsive Magento website integrated with the Merlin Database, alongside providing a full rebranding service. The new site featured variable and bundle pricing, dedicated trade accounts, cart abandonment reminders, and improved filtered navigation. As a result, ExtraDigital delivered a sophisticated website that provided a seamless and user-friendly experience for both trade and consumer customers.

Multifix Supply Company