Case Study: a Kent based crafts business achieves improved product upload, search, and user experience with ExtraDigital Magento development

Kent Based Crafts Business improves product search across 30+ Magento screens with ExtraDigital

ExtraDigital was engaged by a Kent based crafts business to address challenges with its outdated online shop. The customer needed to migrate to a new ecommerce platform to simplify bulk product uploads, enhance onsite SEO, and modernize the site's design with improved features like image zoom and advanced search filtering.

The solution involved ExtraDigital developing a new Magento-based website. They extrapolated a supplied design for all necessary screens, performed keyword research for SEO, and integrated modules for image rollover zoom and advanced filtering. The site was hosted on fast servers and integrated with Sagepay for secure payments. As a result, ExtraDigital successfully replaced the client's 1990s-era, poorly optimized site with a modern, user-friendly, and search-engine-optimized Magento store.