Case Study: iRiS Software Systems improves SEO visibility and leads with ExtraDigital's EEAT content strategy

iRiS Software Systems boosts keyword rankings by 63% with ExtraDigital

iRiS Software Systems sought to improve its search engine visibility and lead generation following Google's March 2024 Core Algorithm update. The company partnered with ExtraDigital for its SEO services to increase keyword rankings, user experience, and conversion rates.

ExtraDigital implemented an SEO strategy focused on establishing EEAT (Expertise, Experience, Authoritativeness, Trustworthiness) by creating unique, helpful content and incorporating trust elements like customer testimonials. This approach resulted in an 18% increase in engagement time, a 63% increase in keyword rankings, a 27% increase in sessions, and a higher volume of quality demo leads for iRiS Software Systems.

iRiS Software Systems