Case Study: IRIS achieves organic pipeline growth with ExtraDigital SEO

IRIS grows organic leads 200% with ExtraDigital

IRIS, a SaaS technology company providing digital guest experience solutions for the hospitality sector, faced the challenge of generating qualified sales pipeline in a competitive B2B landscape. They needed an SEO strategy from ExtraDigital that moved beyond simple traffic growth to drive high-intent organic traffic from hotel decision-makers that would convert into leads and opportunities.

ExtraDigital implemented a commercially-aligned SEO strategy focused on high-intent keywords, technical optimization, and conversion rate improvements. This approach resulted in a +200% increase in leads, a +138% increase in opportunities, and a remarkable +1650% increase in customers generated from organic search, establishing organic search as a scalable driver of revenue growth for IRIS.

IRIS