Case Study: Iris® achieves high-quality lead generation with ExtraDigital's LinkedIn advertising

Iris® grows high-quality LinkedIn leads with ExtraDigital across 15 languages

The customer, Iris, a top UK-based software developer for hotel apps, sought to generate high-quality leads within the hospitality industry. The vendor, ExtraDigital, identified LinkedIn advertising as a potential solution to effectively reach the target audience of hospitality decision-makers and executives.

ExtraDigital implemented and managed a focused LinkedIn advertising campaign for Iris, testing and refining content such as case studies and eBooks. This strategy successfully generated a high volume of quality leads, efficiently growing the client's database for their sales team. LinkedIn evolved from an initial test into a primary channel for lead generation for Iris.

Iris®