Case Study: IBM achieves stronger Spanish lead generation with ExtraDigital PPC management

IBM boosts Spanish PPC results with ExtraDigital, driving new quality leads and stronger CTR

ExtraDigital was engaged by IBM, a global enterprise IT software company and the world's largest independent IBM i software vendor, to improve lead generation from its Google Ads accounts. The specific challenge was to expand their PPC campaigns to effectively target Spanish-speaking customers worldwide.

The solution implemented by ExtraDigital involved a collaborative review of IBM's top accounts, selecting keywords, creating ads, and setting budgets. A key strategic move was separating campaigns by location to account for nuances in the Spanish language. ExtraDigital's work resulted in new quality leads, an improved click-through rate, and a strong return on investment from a limited budget. The Spanish campaigns performed on par with the English ones, regularly ranking in the top half of each account for conversions.

IBM