Case Study: a global enterprise IT software company achieves improved ROI and quality leads with ExtraDigital PPC

Global Enterprise IT Software Company boosts quality leads and ROI with ExtraDigital across 9 brands

A global enterprise IT software company approached ExtraDigital to audit and manage its Google Ads accounts for five of its key brands. The challenge was to improve the performance of these accounts for more effective global lead generation.

ExtraDigital began by auditing the accounts and benchmarking them against competitors before optimizing the campaigns to remove waste and improve performance within existing budgets. The results included a significant increase in quality leads, a consistently improved click-through rate month-on-month, and a much better ROI. Due to this success, ExtraDigital's management was expanded to nine brands, making PPC a highly successful and cost-effective lead generator for the client.