Case Study: Fire Design Solutions boosts event registrations and CPD attendance with ExtraDigital

Fire Design Solutions achieves 18% landing page conversion with ExtraDigital

Fire Design Solutions, a company dedicated to improving fire safety in building design and construction, sought to re-engage their industry with high-level educational seminars and CPDs. Their challenge was to effectively promote a new event, "Smoke Control for a Clearer Future," to ensure strong attendance and maximize its impact. They partnered with the vendor ExtraDigital for marketing and event support.

ExtraDigital implemented a full promotional campaign including a targeted email and social media strategy, which drove traffic to a dedicated landing page. This solution resulted in an 18% conversion rate and a fully-subscribed event. ExtraDigital also provided on-the-day support and video production, capturing footage that was repurposed into a highlights reel and webinar content, leading Fire Design Solutions to plan a repeat event in a new location.

Fire Design Solutions