Case Study: FDS Group achieves high-quality B2B leads with ExtraDigital LinkedIn Ads

FDS Group generates 160 leads at £14.99 CPL with ExtraDigital

ExtraDigital partnered with FDS Group, a specialist contracting company for smoke ventilation systems, to enhance their B2B lead generation efforts. The challenge was to effectively reach specific professional audiences within the construction industry to generate high-value leads for their complex projects.

The solution involved implementing a targeted LinkedIn Ads campaign utilizing the platform's powerful professional targeting and lead gen forms to reduce friction. This campaign, managed by ExtraDigital, significantly outperformed industry averages. The results included 160 leads generated at a cost of £14.99 per lead, with a 32.1% form completion rate, far exceeding LinkedIn's average benchmarks.

FDS Group