Case Study: Farm Marketplace boosts eCommerce UX and product rankings with ExtraDigital

Farm Marketplace boosts item revenue 497% with ExtraDigital

ExtraDigital was hired by Farm Marketplace, an agriculture ecommerce site, to address a user experience challenge. The customer's vast product range made it difficult for users to find specific items, risking high bounce rates as frustrated shoppers turned to search engines instead.

The solution implemented by ExtraDigital involved a comprehensive keyword research project to identify and create helpful product filters and subcategories. This on-site optimisation, supported by Facebook Ads and metadata review, resulted in immediate and significant ranking improvements, with some keywords moving up by over 40 positions. ExtraDigital's work led to a 497% increase in product revenue for the client.

Farm Marketplace