Case Study: Farm Marketplace boosts Google Ads performance with ExtraDigital

Farm Marketplace boosts Google Ads ROAS by 105% with ExtraDigital

Farm Marketplace, an eCommerce client, came to ExtraDigital initially for CS-Cart development work to improve their website's user experience. Following the success of that project, they engaged the vendor to manage their digital marketing, with a key challenge being the optimization of their Google Ads shopping campaigns to drive revenue.

ExtraDigital implemented a comprehensive Google Ads strategy focused on shopping campaigns, alongside dynamic search and display remarketing. After a year of management and optimizations, the vendor achieved significant results: a 41% increase in click-through rate, a 21% rise in conversions, and a 105% improvement in Return On Ad Spend (ROAS). ExtraDigital also proactively prepared the account for the transition from Smart Shopping to Performance Max campaigns.

Farm Marketplace