Case Study: Cowling and Wilcox boosts art community engagement with ExtraDigital social media marketing

Cowling and Wilcox reaches 15 languages with ExtraDigital

ExtraDigital was approached by arts and crafts retailer Cowling and Wilcox to manage its online marketing, including SEO, PPC, and social media. The challenge was to tap into the art community to increase engagement and interaction with the brand.

The solution involved creating a compelling content strategy with a blog and distributing tailored content across Pinterest, Instagram, Facebook, and Twitter. ExtraDigital also liaised with influential art bloggers and provided helpful product guides. The social campaign was a huge success for Cowling and Wilcox, resulting in tremendous online exposure and significantly increased engagement with the art community.

Cowling and Wilcox