Case Study: Counter Editions migrates to Magento 2 with ExtraDigital

Counter Editions migrates 3 storefronts to Magento 2 with ExtraDigital in months

Counter Editions, a leading online retailer of contemporary art prints in the UK and EU, faced a critical challenge when Magento 1 reached its end-of-life. They needed to migrate their three regional storefronts to a new platform without sacrificing their existing design and custom backend functionality. They approached ExtraDigital to handle the complex Magento 1 to Magento 2 migration.

ExtraDigital successfully migrated the three websites into a single, responsive Magento 2 site that dynamically displays the correct storefront based on the user's location. The solution included replicating all existing modules and creating four new custom ones for dynamic pricing, a custom photo gallery, FileMaker API integration, and a quote system. The new site launched successfully, is fully GDPR compliant, and runs smoothly, with sales processing correctly and triggering the proper inventory workflows.

Counter Editions