Case Study: Beach Café reduces bounce rate and boosts revenue with ExtraDigital Magento redesign

Beach Café boosts revenue by 290% with ExtraDigital

Beach Café, an online eCommerce store selling beachwear, faced a high mobile bounce rate of 44% due to a website that was not optimized for the tablets and mobiles used by over half of its traffic. They partnered with ExtraDigital to undertake a redesign focused on improving the site's usability across all devices and migrating their platform from Drupal to Magento.

ExtraDigital implemented a new responsive Magento website designed around usability and best practices, which included seamless integration with shopping feeds. The results were dramatic: the mobile bounce rate plummeted to just 1.80%, overall site traffic increased by over 50%, and revenue grew by nearly 300%. The client was also provided with a future-proof platform for expansion.

Beach Café