Case Study: a major UK charity simplifies online shop checkout with ExtraDigital

a major UK charity simplifies checkout with ExtraDigital's accessible shop build

ExtraDigital was engaged by a major UK charity to build a new online shop. The charity's challenge was to create a simpler checkout process to increase orders, while ensuring the design was accessible and fit their existing branding. They also required an easy-to-use CMS for their web editors to upload and manage products.

ExtraDigital designed and built the eCommerce solution, beginning with user-focused wireframes that required very few client changes. The outcome was an effective online shop with an extremely simple and accessible checkout. The client was very pleased with the end result, which made editing products through the ExtraCMS much simpler for them. This new system was expected to lead to a higher number of online orders.