Case Study: MIT Institute of Design achieves 17X increase in enquiries with ExtraaEdge

MIT Institute of Design increased their enquiries by a whooping 17X using ExtraaEdge

MIT Institute of Design (MITID), a leading design institute in Pune, faced inefficient, paper-and-Excel-based enquiry management that left counsellors missing follow-ups and management without clear visibility into counsellor performance. To address this, MITID engaged ExtraaEdge to replace their in-house processes with a purpose-built admissions CRM and marketing automation solution.

ExtraaEdge delivered a customized, user-friendly CRM with automation, chatbot capabilities, campaign templates and integrations with Facebook, Instagram, Google Ads and portals like Shiksha and Sulekha, plus one-click performance reports for data-driven decisions. The impact was dramatic: chatbot enquiries rose from 88 in 2018 to 5,115 in 2019, and total enquiries grew from 210 to 36,443 year-over-year, while counsellor productivity, tracking and prospect engagement improved substantially thanks to ExtraaEdge.

MIT Institute of Design

Vijay Jagtap

Manager Admissions