Case Study: IMAGE Creative Education achieves increased admissions and improved conversions with ExtraaEdge

IMAGE Creative Education - Customer Case Study

IMAGE Creative Education, India’s first professionally managed multimedia training institute with a pan‑India presence, was struggling with a fragmented admissions process—relying on Excel and an LMS—and could not effectively track the lead journey from enquiry to enrollment, monitor career-advisor performance, nurture leads, or ensure timely follow-ups. To address these challenges, IMAGE partnered with ExtraaEdge and adopted their data‑science-driven sales and marketing platform, implemented as a customized CRM and marketing automation solution for educational institutes.

ExtraaEdge delivered a tailored CRM with marketing automation (email, WhatsApp and drip campaigns), call recording and one‑click reports, consolidating the admissions funnel and enabling analytics-driven decision making. The solution improved follow-ups and engagement, scaled enquiries and admissions, increased conversion rates through better lead nurturing, and gave IMAGE actionable insights into counselor performance and activity—backed by ongoing customer success support from ExtraaEdge.

IMAGE Creative Education

Venkatesan

Image Creative Education