Case Study: Unnati achieves 25% admissions increase with ExtraaEdge

How Unnati streamlined their whole admission process & communication with ExtraaEdge

Unnati, an SGBS Trust initiative that runs vocational training across about 30 centers from its Bangalore headquarters, faced an urgent need to manage a rapidly growing volume of enquiries, gain end-to-end performance insights, and securely handle large datasets without lead leakage. To address these challenges they worked with ExtraaEdge, deploying ExtraaEdge’s admission & marketing automation CRM to streamline lead capture and prioritization.

ExtraaEdge implemented a centralized CRM with real-time analytics, customized reports and dashboards, and cloud data handling using Power BI and Azure, enabling data-driven decisions and tighter marketing ROI tracking. As a result of ExtraaEdge’s solution Unnati saw improved counselor efficiency, a 25% increase in admissions (and a notable 25% rise in calling), and a 30% reduction in marketing costs.

Unnati

Gopi Krishna

Sr. Manager Operations