Case Study: myPAT achieves 30% higher lead conversions and 30% lower marketing costs with ExtraaEdge

How India’s Largest Online Test Prep myPAT increased their lead conversions by 30% using ExtraaEdge

myPAT, India's largest online learning and assessment platform for exams like IIT-JEE and NEET, struggled with a huge volume of enquiries coming from website, marketing and social channels that were being managed in fragmented Google Sheets. The lack of scalable lead qualification, allocation and automated communication made alignment across tele-calling, outreach, marketing, counselors and management difficult, so myPAT chose ExtraaEdge's Admission and Marketing Automation CRM Software to solve these challenges.

ExtraaEdge centralized leads from all channels, replaced the fragmented system (and Bitrix24), auto-allocated opportunities, added follow-up alerts and behavioral scoring, and automated email/SMS drip campaigns. The ExtraaEdge implementation boosted counsellor performance by 30%, increased call volume ~25%, reduced lead leakage by 10%, raised online conversions and lead closures by about 25–30%, and cut online marketing costs by 30%, delivering clear, measurable ROI.

myPAT

Vivek Ranjan

Manager