Case Study: Grad-Dreams achieves 25% increase in enrolments with ExtraaEdge

How Grad-Dreams streamlined their whole admission process & communication with ExtraaEdge

Grad-Dreams Education Consulting Pvt. Ltd., a Mumbai- and Pune-based global education and career services firm, was struggling with scattered lead data, poor counsellor communication and high lead leakage from managing enquiries in Excel—issues that were causing declining admissions. To address this, Grad-Dreams engaged ExtraaEdge and its admission & marketing automation CRM to replace spreadsheets with a structured lead-management system.

ExtraaEdge implemented a centralized CRM with automated lead capture (via APIs), auto-assignment, lead categorization, one‑click lead history, and segmented Email/SMS drip campaigns to streamline counsellor workflows and nurture prospects. The ExtraaEdge solution reduced lead leakage, boosted counsellor productivity (including a 25% increase in calling) and made the admissions process smoother—resulting in a 25% increase in enrolments.

Grad-Dreams