Case Study: BITS Pilani Dubai achieves a competitive edge with ExtraaEdge's custom CRM

How ExtraaEdge’s customizable solution helped BITS Pilani Dubai gain a competitive edge

BITS Pilani Dubai faced rising competition and the limitations of an in‑house admissions system that lacked efficient lead management, marketing automation, data‑crunching and international payment integrations. To support unique workflows for nearly 1,500 students from 20+ countries, BITS Pilani Dubai engaged ExtraaEdge’s customizable CRM and data‑science powered admissions and marketing automation platform.

ExtraaEdge delivered a tailored CRM that integrated social ads, education portals (Shiksha, Sulekha, Careers360), telephony/payment partners (Knowlarity, MCube), automated marketing and admissions workflows, and white‑labelling — all deployed in about one week. The ExtraaEdge solution improved lead nurturing and counsellor tracking, clarified where to invest marketing resources, enabled seamless international fee payments with on‑time receipts, and drove faster conversions alongside praised, responsive support.

BITS Pilani Dubai

Nahid Afshan

Head of Marketing