Case Study: K11 Academy of Fitness Sciences achieves 3X admissions with ExtraaEdge

How ExtraaEdge helped K11 increase their admissions by 3X

K11 Academy of Fitness Sciences, a Mumbai‑based vocational fitness institute, was struggling to manage a high velocity of enquiries coming from multiple online sources and IVR systems; their existing Fitnessforce tool and CRM/ERP lacked the integration needed to funnel leads to a single platform. ExtraaEdge, a data‑science powered admission management and marketing automation platform, was engaged to address this fragmentation and streamline lead management.

ExtraaEdge implemented an integrated CRM that consolidated enquiries, enabled WhatsApp/email/SMS outreach with ready‑to‑use templates, automated follow‑up reminders, and provided hands‑on training and support for counsellors. As a result, K11 saw enquiries increase 3X, counsellor productivity and follow‑up rates improved, and the academy became an active contributor and advocate for ExtraaEdge’s product development.

K11, Academy of Fitness Sciences

Bhakti Bhukhanwala

Response Department