Case Study: Bharati Vidyapeeth University, College of Engineering, Pune (BVUCOEP) achieves 10X increase in applications and streamlined admissions with ExtraaEdge

How Bharati Vidyapeeth University, College of Engineering, Pune used the ExtraaEdge CRM & Marketing Automation Tools to increase their applications by 10X, skyrocket their admissions and streamline their admission process

Bharati Vidyapeeth University COEP, a leading private engineering college in Pune, struggled with unstructured lead management and poor student engagement despite active digital marketing. They partnered with ExtraaEdge and adopted its CRM & Marketing Automation tools to capture, organize and follow up leads, streamline admissions workflows, and improve communication across channels.

ExtraaEdge implemented a custom CRM integrated with all lead sources, marketing automation (email/SMS), a mobile CRM for counselors and bespoke reports and analytics; within 1.5 months during the pandemic the institute generated over 14,000 leads (reaching 8,000), saw applications jump to 3,800 from roughly 300–400 previously (about 10x), gained 200 more admissions than the prior year and received 1,000+ additional applications—demonstrating a rapid, measurable improvement in conversion and admissions.

Bharati Vidyapeeth University COEP

Anand Bhalerao

Principal