ExtraaEdge
13 Case Studies
A ExtraaEdge Case Study
Seamedu School is a media and entertainment institute with campuses in Pune, Bangalore and Mumbai, founded in 2008 to train talent in filmmaking, animation, game design, VFX and related fields. Facing more than 15,000 yearly enquiries, Seamedu's legacy system could not scale or store bulk data, forcing staff to rely on Excel, which stalled marketing automation and made it difficult to prioritize hot versus warm leads. To solve this, Seamedu engaged ExtraaEdge.
ExtraaEdge implemented a scalable CRM that can store and process unlimited leads, replaced Excel with 100% automated segmented SMS and email campaigns, and applied deep behavioral analytics to surface high-priority prospects. As a result, Seamedu School was able to manage its 15,000+ annual enquiries online, eliminate manual workflows, improve response times and follow-up prioritization, and boost counselor productivity and conversion outcomes — improvements Seamedu describes as a game changer.