Case Study: TaxAct boosts advocate referrals with Extole

TaxAct drives 11% of advocates to multiple conversions with Extole

TaxAct, a provider of tax solutions, faced the challenge of keeping their best advocates engaged in sharing. They needed to offer different rewards to their high-power advocates to encourage continued promotion. They partnered with the vendor Extole to address this.

Using Extole's platform for A/B testing, TaxAct implemented a data-driven Super Advocate program with better rewards. This solution, powered by Extole's technology, delivered significant results: 11% of advocates drove multiple conversions, 4% of all new customers came from these conversions, and the program generated 32 conversions for every 100 advocates.

TaxAct